Do you know what they say? They say that it doesn’t matter what they say as long as it’s about us. This is a popular saying in the world of marketing. For many people, publicity is just that publicity, and even if it is negative, it might turn out to be good. Are these people right?

Except in some specific situations, we can say that negative comments are something that we should avoid, since they can cause serious damage to any company, these can also trigger the closure of some businesses.

You always need to be very careful with negative comments; but in our current world filled with technology, this issue is even more important. Blogs, social networks or pages in which customers are able to write opinions about products or companies, are very powerful tools and negative comments can be spread quite easily and these might cause important damages. Do you really want that for your business?

What is digital reputation?

Digital reputation is that ‘’fame’’ that a person or a company has in the digital world, especially on the Internet.

We know that for a company, it is quite essential to enjoy a good reputation; but in the digital age, this element is even more important. Nowadays, when a person wants to buy a product or hire a service, one of the most relevant factors when choosing one or the other is the information that is found on the Internet.

We are pretty sure, dear reader, that you’ve done this before. Have you ever looked for information in blogs or forums about whether that Vacuum cleaner 1300 cleans properly or whether that Chinese Restaurant serves good and healthy food? The Internet is a source of quick and accessible knowledge, and a lot of people use this to get information.

How can you improve the digital reputation of your company?

As we mentioned earlier, having a good digital reputation should be quite important. Improving that digital reputation is not something simple; it is a task that can take years and should be based on sincerity. Do you want to find out some essential ideas on how to achieve this?

1. Be the best

It is such a real and basic statement. In order to achieve good digital reputation you must be the best, or one of the best. If your company works well, seriously and professionally, if you have quality products, and your services are excellent and your customer service is amazing, you will be getting close to earn, a great digital reputation. So bear this in mind: get to work and be the best.

2. Have digital presence

If you are the best, but you don’t do anything for your potential clients to find out, getting a good digital reputation will depend on the will of third parties, and it will be a long process that you will not be able to push forward. However, there are ways to speed up this process. To do so, you will need to have a presence on the Internet.

The most popular way is through a website. Millions of companies have their own websites, in which they provide relevant information in order to reassure the clients, such as describing who is behind the company, what products or services they offer, contact information or examples of work they have done in the past. The website is the “centre” of the digital life of a company. If you want your business to have a good online presence you should think seriously about creating one, or taking care of it if you already have one.

Digital reputation can also be improved through a blog. In a blog you can provide more information about your products or services, which will reassure your customers. Another key factor will be your ability to publish valuable content for your readers. If you only talk about your products, your visitors will think of it as an advertising blog; however, if in addition to talking about your products, you provide quality content, your readers will appreciate it.

And finally, another very popular way is through social networks. Nowadays, a large number of companies have their own profile on pages such as Facebook, Twitter or Instagram. Social networks are great tools to get in touch with customers and potential customers of the company. But please, do manage these professionally or otherwise you might get the opposite effect of what is intended.

3. Think of the customer

Once you have great content to show online and enough digital presence, don’t forget that the customer comes first. Keep in mind that your customers are the most important thing when it comes to maintaining a good digital reputation.

Do you solve enquiries about your products and services by answering them on your blogs? You must be quick, kind, truthful and diligent.

Do you pay attention to your clients through social networks? Use the same premises, and remember to always stay calm: dissatisfied customers can become your best supporters and can be quite valuable if you are able to solve their complaints with kindness and diligence.

Do you offer assistance with tools, such as the telephone, or even face-to-face? Don’t forget that most of your customers will use the Internet, so they write online their experience with your company on Internet.

So this is it, we have gone through some ideas to improve your digital reputation for your business. As you can see, customer service is a key factor for your company to work better. We would like you to take a moment to find out what Pandora ITSM can do for you.

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